Identity Systems & Visual Communication — Tabrez Zaidy

Graphic Design · Brand Identity · Visual Communication

Identity Systems & Visual Communication

Identity work built the way I now build design systems: a small set of decisions, documented once, applied across print and digital without renegotiation.

Role
Graphic Designer
Tools
Illustrator
Output
Print + digital
TZ
#A6381F
WordmarkTabrez
Zaidy

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01 — Overview

The discipline behind the product work

Identity projects covered logo, typography, colour, grid, business cards, posters, social media, marketing collateral and digital applications.

03 — Typography & colour

A scale, not a font list

Aa

Display 800 Heading 700 Body 400 — set at 16px with a 1.7 line height for long-form reading. Label / metadata

Palette

#111111
#A6381F
#6B6B6B
#D9D8D3
#F5F4F0

04 — Grid

Twelve columns, four on a phone

Deliberate grid-breaking is allowed, and it is only legible because the grid exists.

05 — Applications

Cards, posters, social, collateral

TZ
Business card 
Poster
system
Poster 
Social template
Collateral spread